Advertising

Notes from sub-category 73.11.01:

• –provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material
• –planning and organising advertising and marketing campaigns
• –placing advertisements in the media
• –conceptual work on advertising messages
• –creation of advertising campaigns:
• –creating and placing advertising, planning social media marketing campaigns in newspapers, periodicals, radio, television, over the internet and other media
• –creating and placing of outdoor advertising (e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding)
• –design of stands and other display structures and sites
• –advertising design activities

Notes from sub-category 73.11.02:

• –managing the course of advertising campaigns
• –realisation of advertising campaigns:
• –aerial advertising
• –distribution or delivery of advertising material or samples
• –conducting marketing campaigns and other advertising services:
• –promotion of products
• –promotion of motion pictures and other audiovisual productions
• –merchandising
• –point-of-sale marketing
• –direct mail advertising
• –marketing consulting

Notes from sub-category 73.11.03:

• –influencer marketing:
• –activities of specialised advertising agencies that focus their advertising campaigns on the involvement of influencers
• –activities of influencer marketers that conduct influencer marketing campaigns

Notes from sub-category 73.12.00:

• –media representation, i.e. sale or resale of time and space for various media soliciting advertising
• –sale of advertising space by intermediaries

Excluded from division 73:

• ✕activities by which income is generated by advertising are classified according to the actual activity (e.g. publishing of advertising newspapers)
• ✕sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class

Excluded from class 73.11:

• ✕manufacturing of advertising material, see section C depending on the type of material
• ✕manufacturing of stands for fairs and exhibitions and of product displays, see section C depending on the type of material
• ✕installation of stands for fairs and exhibitions, see 43.32
• ✕publishing of advertising material, see 58.19
• ✕production of commercial messages for television and film, see 59.11
• ✕production of commercial product videos, including production of videos for social networks, see 59.11
• ✕publishing of contents that include video (e.g. by influencers, bloggers and vloggers), see 59.11
• ✕production of commercial messages for radio, see 59.20
• ✕content distribution (sharing) platforms, including blogs and wiki sites, social network sites, and operation of online gaming/video game sites, independent of publishing the games, see 60.39
• ✕market research and public opinion polling, see 73.20
• ✕provision of advice, guidance and operational assistance, to businesses and other organisations on public relations and communication, see 73.30
• ✕public relations and communication activities, see 73.30
• ✕advertising photography, see 74.20
• ✕tourism promotion activities, see 79.90
• ✕postal and mailing activities, see 82.10
• ✕activities of convention and trade show organisers, see 82.30
• ✕activities of bloggers, whose content is published by a third party, see 90.11
• ✕activities of influencers appearing in vlogs, see 90.20
• ✕advertising services used to fund predominant activities of the business which may be provided free of charge, see predominant activity

Excluded from class 73.12:

• ✕public relations and communication activities, see 73.30
• ✕sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class

Excluded from sub-category 73.11.01:

• ✕influencer marketing, see 73.11.03

Excluded from sub-category 73.11.02:

• ✕influencer marketing, see 73.11.03

Excluded from sub-category 73.11.03:

• ✕activities of content creators, including digital content creators, publishing non-video contents, see 58.19.00
• ✕publishing texts and photographs and other contents without video by influencers or bloggers, see 58.19.00
• ✕activities of content creators publishing video contents, see 59.11.00
• ✕publishing of contents that include video (e.g. by influencers, bloggers and vloggers), see 59.11.00
• ✕planning social media marketing campaigns, see 73.11.01
• ✕activities of influencers appearing in vlogs, see 90.20.09