Recommended INPS scheme:
SEPARATA
Flat-rate scheme (forfettario)
Eligible for the flat-rate scheme?
Yes
Threshold:
€85,000
Profitability coefficient:
78%
Calculate your taxes
Classification
- NATTIVITÀ PROFESSIONALI, SCIENTIFICHE E TECNICHE
- 73Attività di pubblicità, ricerche di mercato e pubbliche relazioni
- 73.1Pubblicità
- 73.11.0Attività di agenzie pubblicitarie
- 73.11.03Attività di influencer marketing
Description
- influencer marketing:
- activities of specialised advertising agencies that focus their advertising campaigns on the involvement of influencers
- activities of influencer marketers that conduct influencer marketing campaigns
Exclusion notes
- activities of content creators, including digital content creators, publishing non-video contents, see 58.19.00
- publishing texts and photographs and other contents without video by influencers or bloggers, see 58.19.00
- activities of content creators publishing video contents, see 59.11.00
- publishing of contents that include video (e.g. by influencers, bloggers and vloggers), see 59.11.00
- planning social media marketing campaigns, see 73.11.01
- activities of influencers appearing in vlogs, see 90.20.09
Excluded from division 73:
- activities by which income is generated by advertising are classified according to the actual activity (e.g. publishing of advertising newspapers)
- sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class
Excluded from class 73.11:
- manufacturing of advertising material, see section C depending on the type of material
- manufacturing of stands for fairs and exhibitions and of product displays, see section C depending on the type of material
- installation of stands for fairs and exhibitions, see 43.32
- publishing of advertising material, see 58.19
- production of commercial messages for television and film, see 59.11
- production of commercial product videos, including production of videos for social networks, see 59.11
- publishing of contents that include video (e.g. by influencers, bloggers and vloggers), see 59.11
- production of commercial messages for radio, see 59.20
- content distribution (sharing) platforms, including blogs and wiki sites, social network sites, and operation of online gaming/video game sites, independent of publishing the games, see 60.39
- market research and public opinion polling, see 73.20
- provision of advice, guidance and operational assistance, to businesses and other organisations on public relations and communication, see 73.30
- public relations and communication activities, see 73.30
- advertising photography, see 74.20
- tourism promotion activities, see 79.90
- postal and mailing activities, see 82.10
- activities of convention and trade show organisers, see 82.30
- activities of bloggers, whose content is published by a third party, see 90.11
- activities of influencers appearing in vlogs, see 90.20
- advertising services used to fund predominant activities of the business which may be provided free of charge, see predominant activity
Frequently asked questions
I am an influencer who posts photos and text on social media: does ATECO code 73.11.03 apply, or the content creator code?
I make vlogs and appear in the videos: is it still 73.11.03?
No, generally not. The exclusions of 73.11.03 direct influencers who appear in vlogs to 90.20.09. 73.11.03 is for the agency or marketer running the influencer marketing campaign, not for someone who personally creates and publishes video content.
Agency organising campaigns with creators: 73.11.03 or advertising campaign creation?
73.11.03 when the campaign is built around influencer engagement, even if you are a specialist agency. General social media marketing campaign planning stays instead under 73.11.01. The influencer pivot makes the difference.