ATECO 2007 code — superseded in ATECO 2025
This code was remapped to:
- 73.12.00— Attività di concessionarie pubblicitarie(corrispondenza diretta)
Recommended INPS scheme:
SEPARATA
Flat-rate scheme (forfettario)
Eligible for the flat-rate scheme?
Yes
Threshold:
€85,000
Profitability coefficient:
78%
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Classification
- MATTIVITÀ PROFESSIONALI, SCIENTIFICHE E TECNICHE
- 73PUBBLICITÀ E RICERCHE DI MERCATO
- 73.1PUBBLICITÀ
- 73.12.00Attività delle concessionarie e degli altri intermediari di servizi pubblicitari
Frequently asked questions
I sell advertising space on behalf of media or as an intermediary: is ATECO code 73.12.00 correct?
Yes, 73.12.00 covers advertising concession activities: the sale or resale of advertising time and space across various media, including the sale of space through intermediaries. It is about brokering space, not the creative side.
I also create campaigns in addition to selling space: do I stay on 73.12.00 or do I need another code?
If you develop concepts and messages, that part falls under 73.11.01, while the sale of advertising space remains 73.12.00. When one activity clearly prevails over the other, it is best to choose the code for the predominant one.
I manage campaigns and materials but do not sell space: is it still the concession code 73.12.00?
No. Campaign management and conduct, including the distribution of materials and merchandising, falls under 73.11.02. 73.12.00 covers only the buying and selling of advertising time and space.